Day: April 14, 2022

With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, puma shoes for women, and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into their products.

From Humble Beginnings to International Breakthrough

In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. In the first few years, the brand gained notoriety as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.

PUMA Sports: Functionality & Leisure

PUMA apparel is designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.

PUMA’s Business Philosophy

PUMA views sustainability in the same way as they consider sports — it’s about figuring out and improving on weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.

Better Innovations with PUMA

PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.

PUMA Against Social Injustices

PUMA puma shoes for women does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM to stand up against social injustice. PUMA makes an effort to amplify all Black voices within the workplace and made donations to support organisations and initiatives for the Black Lives Matter movement.

With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into their products.

PUMA’s Story

Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA basketball shoes originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.

PUMA Sports

From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparel for all ages here at PUMA.

Paving The Way For A Greener Earth

PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.

Better Innovations with PUMA

PUMA understands the importance of creation to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, there is five ethos that drives basketball shoes innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.

Turning Intent Into Action

Living without prejudice should not be open to debate. That’s why PUMA is working with nonprofit organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.